Google tracks how people interact with your site. If visitors bounce immediately — bad UX — your rankings drop. Period.
What Google Measures
- Page load time. Under 2 seconds or lose rankings.
- Mobile usability. 60% of searches are on phones.
- Dwell time. How long before they click back to Google.
- Core Web Vitals. Google literally scores your UX.
Quick Wins
Compress images. Remove popups. Make fonts readable (16px minimum). Add clear headings. Speed up hosting. These 5 changes can boost rankings within weeks.