Google says social signals are not a direct ranking factor. But here is what happens: you share a post on X/LinkedIn. People see it. Some link to it from their blog. Those links boost your SEO. Indirect. But real.
What Actually Helps
- Share every blog post on X, LinkedIn, and wherever your audience hangs out
- Engage in discussions. Get your brand name seen
- LinkedIn articles often outrank blog posts for B2B keywords
- Social profiles themselves rank for your brand name