The formula is simple: (Revenue from content - Cost of content) / Cost of content x 100 = ROI %. But tracking those numbers requires a system. Here it is.
Track These 4 Metrics
- Organic traffic — Google Analytics or Search Console
- Email signups — from blog CTAs
- Conversion events — trials, purchases, demo requests from blog visitors
- Keyword rankings — which articles are climbing in Search Console
The AI Advantage for ROI
Traditional content costs $200-500 per post via freelance writers. AI blog writing cuts that to near zero — dramatically improving ROI from day one. A $9/month AI writer that produces 30 articles costs $0.30 per article.