SEO Reporting: Track What Actually Matters

Most SEO reports are noise. Here are the 5 metrics that actually tell you if your SEO is working.

The Only 5 Metrics You Need

1. Organic impressions. Are more people seeing your site in search?
2. Average position. Are you climbing?
3. Click-through rate. Are your titles compelling?
4. Pages indexed. Is Google finding your content?
5. Keywords ranking in top 10. The scoreboard.

Monthly Report Template

One page. These 5 numbers. One paragraph explaining what changed and why. One action item for next month. That is it. Nobody reads 20-page SEO reports.

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