Bad: yoursite.com/blog/post-123. Good: yoursite.com/blog/seo-friendly-urls. See the difference?
The Rules
- Include your keyword in the URL slug
- Keep it under 60 characters
- Use hyphens not underscores to separate words
- No dates. No IDs. No junk parameters
- Lowercase only
Google Reads URLs
The slug is a ranking signal. Not huge. But every signal counts. A clean, keyword-rich URL also gets more clicks — people trust descriptive links more than random strings.