I used to guess what keywords to target. Then I realized my competitors had already done the work for me.
Plug Their URL Into a Free Tool
Ubersuggest. Free. Type a competitor URL. See every keyword they rank for. Every backlink they have. Every page that brings them traffic. 3 free searches per day.
Find the Gaps They Missed
Look for keywords where they rank on page 2 or 3 — close but not there. Write a better article. Take their spot. This alone brought one of my clients 40% more traffic in 2 months.