You cannot improve what you do not measure. Here is what to track.
Track These 5 Metrics Monthly
- Organic impressions (Search Console)
- Average position for target keywords
- Click-through rate from search results
- Pages indexed by Google
- Backlinks gained
Set Realistic Benchmarks
New sites: expect 0-100 organic visits/month in first 3 months. Growing sites: aim for 20% growth month over month. Mature sites: defend rankings against competitors.