A/B testing for SEO means changing one element at a time and measuring the impact on rankings and CTR. Here is what to test.
What to A/B Test
- Title tags — biggest impact on CTR
- Meta descriptions — affects click-through, not ranking
- H1 headings — different angles, same keyword
- Content length — does adding detail improve rankings?
- CTA placement — above fold vs below
The Process
Change one element. Wait 2 weeks for Google to re-index. Compare Search Console data before and after. Keep what works, revert what does not.
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