Tax season. Holiday shopping. Back to school. These searches spike predictably every year. Plan content 2 months ahead and you own the traffic when it peaks.
Plan Your Calendar
List every seasonal event relevant to your business. Write content 6-8 weeks before the peak. Google needs time to index and rank. Update annually.
Republish, Do Not Rewrite
Same URL. Updated content. New date. This preserves any existing rankings while signaling freshness to Google.