Schema markup helps Google understand your content. Pages with structured data get rich snippets — star ratings, FAQs, breadcrumbs — that stand out in search results.
JSON-LD Is the Standard
Add a script tag with type="application/ld+json" containing structured data. Google recommends JSON-LD over microdata or RDFa.
Essential Schema Types for Small Business
- Organization — your business name, logo, social links
- FAQPage — FAQ content gets rich results
- Article/BlogPosting — blog post metadata
- LocalBusiness — address, hours, reviews
- Product — pricing, availability, reviews