On-page SEO gets you indexed. Off-page SEO gets you ranked. Here is the checklist.
1. Backlinks
Quality over quantity. One reputable link beats 100 spam links. Focus on: free directories, guest posts, HARO responses, and creating link-worthy free tools.
2. Brand Mentions
Google tracks unlinked brand mentions. Get mentioned on industry blogs, news sites, and social media. Use Google Alerts for your brand name.
3. Social Signals
Shares, likes, and comments correlate with rankings. Active social presence signals relevance to Google.
4. Local Citations
Consistent Name-Address-Phone across all directories. Google Business Profile, Yelp, industry-specific directories.