Local Citations: The Complete NAP Consistency Guide

NAP = Name, Address, Phone. If these three are not identical everywhere, Google gets confused. Confused Google = lower local rankings.

The Must-Have Citations

1. Google Business Profile. Mandatory.
2. Yelp, Bing Places, Apple Maps
3. Facebook business page
4. Better Business Bureau
5. Industry-specific directories
6. Local Chamber of Commerce

Audit Your Citations

Search your business name + city. Check every listing. Fix any inconsistency. Moz Local and BrightLocal offer free scans.

Write local content → 3 free