NAP = Name, Address, Phone. If these three things are different on Yelp vs Google vs your website, Google gets confused. Confused Google = lower rankings.
Where to List Your Business
- Google Business Profile. Mandatory.
- Yelp, Bing Places, Apple Maps. The big three.
- Industry directories. Find them by searching "[industry] directory".
- Chamber of Commerce. Usually includes a directory listing.
- Better Business Bureau. Trust signal plus citation.
The Audit
Search your business name plus city. Check every listing. Fix any inconsistency. It is tedious but it works.