Internal links are links from one page on your site to another. They pass authority between pages, help Google discover new content, and guide readers to related articles. Best of all — you control 100% of them.
Why Internal Links Matter
- Help Google crawl: Links create paths for search engines to find new pages
- Pass authority: High-ranking pages can boost related lower-ranking pages
- Improve user experience: Readers find related content they care about
- Reduce bounce rate: More pages per session signals quality to Google
The Rule of 3
Every new article should link to at least 3 other pages on your site. Two older articles, one newer. This creates a web of interconnected content that Google can easily crawl and index.
Anchor Text Best Practices
Use descriptive anchor text that tells readers and Google what the linked page is about. "Learn how to write SEO blog posts" beats "click here" every time. Include target keywords naturally — never force them.
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