Headings do two things: help readers scan your content, and help Google understand its structure. Getting them right is one of the easiest SEO wins.
H1: One Per Page, With Your Target Keyword
The H1 is your article's title. It tells Google and readers what the page is about. Always include your primary keyword in the H1. Always use exactly one H1 per page — no more, no less.
H2: Your Outline in Headings
H2s are the main sections of your article. Think of them as chapter titles. Each H2 should cover a distinct subtopic. Include your keyword in at least one H2 — naturally, not forced.
H3s: Details and Sub-Points
Use H3s under H2s to break down complex sections. H3s are optional but help with readability and structure. They carry less SEO weight than H2s but still signal topic depth.
Common Heading Mistakes
- Skipping heading levels (H1 directly to H3)
- Using headings for styling instead of structure
- Multiple H1s on one page
- No keywords in any headings
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