Dwell time is how long a visitor stays on your page before clicking back to Google. Longer dwell time signals to Google that your content satisfied the searcher.
How to Increase Dwell Time
- Hook the reader in the first sentence. No fluff intros.
- Use subheadings every 2-3 paragraphs for scannability
- Add internal links to related articles
- Embed relevant images and videos
- Write in varied sentence lengths — short and punchy mixed with longer explanatory ones