Domain Authority is not a Google metric. Moz invented it. Google has its own internal scoring. But DA is still useful — it predicts ranking potential pretty well.
What Moves DA Up
- Backlinks from high-DA sites. Quality over quantity.
- Aging domain. Just waiting helps a bit.
- Consistently publishing useful content.
- Getting mentioned on reputable sites, linked or not.
What Does NOT Move DA
Social media shares. Traffic volume. Number of pages. Keyword rankings. These are good signals but not what DA measures.