Content marketing has the highest long-term ROI of any marketing channel — but only if you measure it. Here's how to calculate whether your blog is actually generating value.
The Simple ROI Formula
(Revenue from content − Cost of content creation) / Cost of content creation × 100 = ROI %
Track These Metrics
- Organic traffic to blog pages (Google Analytics/Search Console)
- Email signups from blog CTAs
- Pages per session (are readers exploring your site?)
- Conversion events (trials, purchases, demo requests)
- Keyword rankings over time
The AI Advantage
Traditional content costs $200-500 per post (freelance writers). AI blog writing cuts that to near zero — dramatically improving your content ROI from day one. Free tier: 3 articles, no cost, pure upside.