Ranking is pointless if nobody clicks. CTR directly influences rankings — Google watches what people click and adjusts positions accordingly.
Write Titles People Want to Click
- Numbers work: "7 Ways to..." beats "Ways to..."
- Brackets work: "[2026]" or "[Free Template]" in titles
- Questions work: "How Do I..." matches search intent
- Power words: "proven" "simple" "complete" — but do not overdo it
Meta Descriptions Are Your Ad Copy
You get 160 characters to convince someone to click. Use them. Include your keyword. Promise a benefit. Make them curious.