The best time to publish a blog post: Monday morning, 8-10 AM in your target audience's timezone. But the real answer is more nuanced.
By Day: Monday Wins
Monday posts get 13% more traffic than any other day. Tuesday and Wednesday are close seconds. Weekends see the lowest traffic but highest engagement rates for readers who do show up.
By Time: Morning for Traffic, Afternoon for Shares
8-10 AM: Peak traffic. People checking feeds before work. 12-2 PM: Peak social shares. Lunch break browsing. 6-8 PM: Peak engagement. Readers have time to actually read.
The Real Rule: Consistency Over Timing
Publishing consistently at ANY time beats obsessing over the perfect hour. Pick a schedule: Monday and Thursday mornings. Stick to it for 3 months. The compound effect matters more than the optimal time slot.